Name: Position: E-mail: Academic Qualification: |
Dr Sharifah Faridah Syed Ali Senior Lecturer faridah.a@newera.edu.my Doctor of Philosophy (Tourism), Universiti Putra Malaysia Master of Administration (Marketing), Universiti Putra Malaysia Bachelor of Business and Administration (Marketing), Universiti Malaysia Sabah Diploma in Marketing, Kolej Ugama Sultan Zainal Abidin |
MAJOR | Marketing |
RESEARCH AREAS | Consumer Behaviour, Marketing, Tourism |
TEACHING SUBJECTS | Marketing Management MARK103D (Diploma) Sales Management MARK204D (Diploma) Product Management MARK208D (Diploma) Marketing Communication MARK104D (Diploma) Services Marketing MARK207 (Diploma) International Marketing MARK203D (Diploma) Integrated Marketing Communication BBBMK1333 (Degree) Global Marketing BBBMK3224 (Degree) Advertising Management BBBMK3264 (Degree) Customer Service Fundamentals BBBMK1223 (Degree) Social Marketing MBA_MK7343 (Master) Research Methodology PHD_RM8113 (PhD) |
WORKING EXPERIENCE |
May 2021 - Present Oct 2022 – Feb 2021 2010 - 2015 2009 – 2010 2008 – 2009 |
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES | March 2022 - Present Programme Coordinator, Bachelor of Marketing, NEUC March 2022 – April 2024 May 2021 – May 2023 |
RELATED ACHIEVEMENTS: | |
DISSERTATION/ THESIS |
PhD: Master: |
PUBLISHED PAPERS/BOOKS |
Conferences:
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ACADEMIC ACTIVITIES |
2023: Knowledge, Attitude, and Practices Towards Internet Safety and Security Among Generation Z in Malaysia: Comparison Analysis of Malaysia and Indonesia, Research Helper 2023: Business Management and Social Sciences Conference (BMSC), Committee Members 2023: Business Management and Social Sciences Conference (BMSC), Reviewer 2023: International Conference on Communication, Language, Education and Social Sciences (CLESS 2023), Reviewer 2024: Women in Research Forum at the University of Sharjah, Reviewer 2024: 2024 Malaysia-China Youth Innovation Competition & Malaysia Division Contest of China International College Students’ Innovation Competition, Participant |